MCC Heineken Workshop
Always wanted to know everything about business development in emerging markets?
Are you currently doing a masters in Business Administration, Accountancy and Control or Finance?
Join Coen Coremans and Jorn Kersten from Heineken on Monday 19 March 2018 (13:00-17:00) to learn all about business development in Africa. In an interactive workshop, you will learn how to identify the country for expansion, the marketing choices in a consolidated industry as well as assessing the financial merits of a serious investments. In other words, in one afternoon, you will learn all the steps of building a greenfield brewery operation in Africa.
Challenges that you will have to deal with in this interactive workshop are for example:
- Identify an attractive market for an ambitious global brewer
- Develop an appropriate market strategy in this emerging economy
- Decide on the financial merits of the investment and support the investment decision
You can find the application form below.
Note: there will be no CV selection, but the workshop will be filled first come first served based on your study track!
If you have any questions please email firstname.lastname@example.org