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MCC Heineken Workshop

MCC Heineken Workshop

Always wanted to know everything about business development in emerging markets?

Are you currently doing a masters in Business Administration, Accountancy and Control or Finance?

Join Coen Coremans and Jorn Kersten from Heineken on Monday 19 March 2018 (13:00-17:00) to learn all about business development in Africa. In an interactive workshop, you will learn how to identify the country for expansion, the marketing choices in a consolidated industry as well as assessing the financial merits of a serious investments. In other words, in one afternoon, you will learn all the steps of building a greenfield brewery operation in Africa.

Challenges that you will have to deal with in this interactive workshop are for example:

  • Identify an attractive market for an ambitious global brewer
  • Develop an appropriate market strategy in this emerging economy
  • Decide on the financial merits of the investment and support the investment decision

You can find the application form below.

Note: there will be no CV selection, but the workshop will be filled first come first served based on your study track!

If you have any questions please email mcc-ac@sefa.nl